Element 7 is one of California's most local cannabis retail company. With a central team of over 30 professionals financially backed by a private equity bank, we are expanding operations across the Golden State at a pace that will scale.
Who We Are
Element 7 was formed to build a new cannabis retail model for tomorrow’s changing cannabis market – one that will require more efficiency, an evolved customer service, tech-driven experiences, and a consistent supply chain. We are California local.
What We Do
Element 7 was formed with a vision of operating in a world where cannabis is culturally accepted and legally prescribed to treat humanity’s most destructive medical illnesses.
We Educate Customers
Over the last four years, we have educated over 100 cities and counties in California regarding cannabis, many of which have since passed an ordinance that allows them to tightly control how the industry develops in their county, city, or town.
We Operate Retail
With 12 sites already under development and 8 additional sites planned in the coming 6 months, we are committed to ensuring that Element 7 patients and customers can experience our unique educationally focused holistic wellness dispensaries in all corners of the State.
307 Wildwood Avenue
Rio Dell, California
Unrivaled Retail & Industry Experience
Element 7 was formed with a vision of operating in a world where cannabis is culturally accepted and legally prescribed to treat humanity's most destructive medical illnesses.
Our core management team brings decades of experience in building, owning and operating cannabis brands and businesses, packaged consumer goods (PepsiCo), retail sales management (independent store, convenience, and large grocery experience), global business operations and management (WPP) and small business operations, including Charter Schools and tech start-ups.
Element 7 LLC, is a cannabis licensing company with substantial experience in California educating cities and counties on cannabis policy and operating cannabis businesses from cultivation through to retail.
We know that customer education and community engagement are the foundations for widespread attitude shifts that will change how cannabis is viewed, opening up the potential for cannabis as a natural herbal medical treatment. To achieve this vision, our strategic priority is to change the way cannabis is prescribed by doctors and adopted by patients and, indeed, by users as well. We do this by introducing a broad range of innovative cannabis products that can help those suffering from an equally broad range of medical and emotional health issues.
Insights & News
Introducing: The Bakery
As the cannabis supply chain matures and consumers become more familiar and comfortable with their favorite cannabis brands, cannabis retail will continue to evolve. Tomorrow’s cannabis consumer is looking for a new retail experience – one driven by convenience, efficiency, and smart technology. A store they can get in and out of quickly, while having … ContinuedRead More
Tomorrow’s cannabis consumer will be savvier than yesterday’s or today’s. They will demand products and brands that can safely and effectively deliver the precise experience they want. They will seek out products with proven healing capabilities and they’ll want spaces that deliver in terms of entertainment and comfort, providing value on par with what their … ContinuedRead More
Machine Learning & A.I.
Element 7 recently entered into a strategic alliance with CURA AI, a data science company born out of MIT that leverages machine learning and artificial intelligence to provide patients with cannabis medicine optimized for their medical conditions. Built by industry experts from MIT and former Federal Government security and technology leaders, Cura AI is a … ContinuedRead More
UCLA Retail Cannabis Study
Our relationship with UCLA recently expanded to include the Anderson School of Management, UCLA’s graduate business school faculty. In a world-and cannabis industry-first, Element 7 was selected ahead of some of the world’s fastest-growing tech, health, and media companies to take part in a Retail Cannabis Industry Thesis in 2018/19. Five incredibly talented UCLA MBA … ContinuedRead More
As a company, Element 7 brings together a team from many corners of the globe – USA, Australia, Philippines, China, Barbados, India, and Greece. Our diversity not only unites us but also creates a shared sense of responsibility for how we as a business can play an impactful role in climate change. In the last … ContinuedRead More
We Partner with Cities to Eradicate Non-Compliant Cannabis
Cannabis that is untested, untaxed, and unregulated is not only bad for business, it's also dangerous for consumers. Everyone should have the right to experience the health benefits and pleasures of this incredible plant; however, to protect patients from health risks and the community from crime, cannabis must be sold by compliant, clean, controlled, taxed, and trusted operating partners.
We will go head-to-head with these unlicensed operators on price and service, and we will push well beyond them in terms of product quality, selection, and education. This is the only way to eliminate the criminal element from the cannabis industry. We know we can do this.
We Have Robust, Exclusive Product Relationships
We have established a substantive array of cannabis industry relationships, each of which will us bring our premium Element 7 experience to life. These include Wonderbrett, an iconic name in the LA Cannabis scene and a team that has been cultivating premium handcrafted cannabis since 1993 (in 1997 Brett was given a cut of the original OG Kush, which catapulted him into the upper echelons of the LA cannabis scene, where he has been ever since). Wonderbrett products are in huge demand at the moment, and we will be introducing an Element 7 exclusive range to the dispensary that is sure to be a hit with local consumers. We will build partnerships with locally licensed cultivators and manufacturers to support local craft cannabis production from the County. We are passionate about small-batch craft premium cannabis which is why we have Justin Calvino on our team - the father of California's craft cannabis and appellations movement.
With the focus shifting towards not only attracting customers but also, through impeccable customer experience, to building unshakable loyalty, Element 7 is ideally and strategically positioned to offer consumers a product they want from brands they trust and to do so in ways that will create lasting loyalty. This will not only be good for business, but it will also be good for the City - each loyal Element 7 customer is one less customer for non-compliant and untaxed operators. Element 7 will leverage its infrastructure in cultivation, manufacturing, and distribution, with its growing interests and expertise in branding, marketing, and data.
All this together will power the rise of Element 7, making us one of the cannabis brands that will shape and transform the cannabis industry, first in California and then globally.